Bare Intent
I'm not someone who reviews products usually, but this one earned it. The texture is what surprised me — goes on like a balm and dries to a gorgeous suede finish. No tug, no flaking.
Hero actives
Full INCI: Ethylhexyl Palmitate, Octyldodecanol, Pyrus Malus (Apple) Fruit Oil, Dextrin Palmitate, Zingiber Officinale (Ginger) Extract, Vanillyl Butyl Ether, Capsicum Annuum Fruit Extract, Polyisobutene, Caprylic/Capric Triglyceride, Mineral Oil, Hyaluronic Acid, Cocos Nucifera (Coconut) Oil, Argania Spinosa (Argan) Oil, Butyrospermum Parkii (Shea Butter) Oil, Tocopherol (Vitamin E), Parfum, CI 15850 (Red 7 Lake).
Cruelty-free across our supply chain. Contains parfum and mineral oil.
Step 1. Apply directly from the doe-foot wand to the centre of your lips. Step 2. Press your lips together to spread the colour evenly, then use a fingertip to soften the edges for a blurred finish. Step 3. Build a second layer for fuller saturation, or stop at one for a soft tint.
Also for cheeks. Tap a small dot on the apple of each cheek and blend with a fingertip — the lightweight pigment system blends into skin for a natural, fresh flush. Set with a fingertip pat for a soft-blur finish.
Loves to layer: wear over Lip Liner for definition, top with Lip Glaze for shine.
UK orders. Free shipping over £40 (Royal Mail Tracked 24, 1–2 working days). Standard £3.99. Order before 2pm Mon–Fri for same-day dispatch.
International. EU £8.99, US £14.99 (5–10 working days, fully tracked).
Returns. 30 days, free, on unopened products. If a product fails to perform as promised, return it free even if opened — that's our promise. Refunds processed within 3 working days of receipt.

Polished without trying. Designed to feel like you, not like a filter.
No drag, no crunch, no tightness. Stays comfortable through long days.
Skin-loving textures that don't sit heavy. Layers without fighting back.
Fast UK & EU dispatch. Cruelty-free across the supply chain.
From every walk of life — across the UK. Same answer.
Bare Intent
I'm not someone who reviews products usually, but this one earned it. The texture is what surprised me — goes on like a balm and dries to a gorgeous suede finish. No tug, no flaking.
Bare Intent
Lives in my bag now. The most flattering brown I've ever owned — actually warms up my skin tone instead of fighting it. Bought two more for my mum and sister already.
Bare Intent
Finally a brown that doesn't make me look washed out. I'm pale with cool undertones and most cocoa shades wash me out completely. This one has just enough warmth. Replaced my collection.
Quiet Nude
Doesn't bleed, doesn't fade, doesn't dry me out. Sold. I have 3 lip products on my desk and the SAIA one is the only one I touch up — and barely. The bar for long-wear is low, this clears it.
Still Warm
Throws into my bag and forgets about it. Doesn't leak, doesn't break, doesn't fade. I've owned my fair share of overpriced tubes — this one's the keeper. Small enough I don't notice it in my purse.
Inner Flame
First time a 'red' has actually suited me. I usually go orangey-coral but Inner Flame leans just blue enough to flatter my teeth. Goes on smooth, sets velvet, lasts.
Bare Intent
Easiest lip color I've ever applied — the applicator does all the work. And the finish is gorgeous. I've been wearing it to garden parties all summer and people keep asking what it is.
Inner Flame
Genuinely replaced 3 different lip products with just this one. Pigmented enough to skip a lipstick, comfortable enough to skip a balm. Inner Flame is THE shade.
Quiet Nude
I'm 45 and I've stopped buying makeup that creases or settles into fine lines. This one doesn't. Wear it on Zoom calls and to school runs equally. Quiet Nude is so flattering on mature skin.
Quiet Nude
Honestly obsessed. I've never found a lip product that survives uni days like this. Put it on at 8am, finish lectures at 5, and it's STILL there. Quiet Nude is perfect on pale skin.
Still Warm
Convinced this is the one beauty product I'll repurchase forever. The shade range covers everything from work to weekend, and the formula doesn't budge. Quite literally the only lip product I now own.
Bare Intent
The applicator is the best I've used — picks up just the right amount, no clumps, no over-application. The wand laying here is genuinely how mine looks after every use. Worth every penny.
Still Warm
My everyday lip. I work in PR so I'm in meetings all day and this just stays put. No bleeding, no patchy fade — softens into the prettiest stain. Feels like nothing on.
Bare Intent
Lives on my bedside table now. Apply it before I leave the house, completely forget about it, look in the mirror at 6pm and it's STILL there. I usually have to retouch lipstick after one coffee.
Bare Intent
Bought this thinking it might be too dark for me. Reader, it's perfect. Bare Intent reads warm and modern on my skin without going chalky. Already stocking up on a second.
Still Warm
The packaging is so cute I keep it on display on my vanity. But the formula is even better — Still Warm is the perfect 'I tried but I didn't try too hard' brick red. Comfortable for hours.
Inner Flame
I'm 47 and feel like I'm wearing the perfect red for the first time. I always thought reds aged me — this one does the opposite. My husband actually noticed. Repurchased immediately.
Inner Flame
Bought this on a whim after a TikTok rec. Stays through coffee, smoothies, AND a kiss test. The velvet finish is genuinely different — not sticky, not drying.
Still Warm
Doesn't feel like anything on. Looks like everything. I've had three compliments this week and I'm not someone who usually gets that. The formula is soft — like a balm that holds colour.
Quiet Nude
Survived a windy coast walk, a hot tea, and a flat white. I'm a believer. The shade is perfect for everyday — wearable but interesting enough that I don't feel bare.
Quiet Nude
Bought this after my mum kept stealing my last one. Already on my second tube. The matte finish lasts through dinner, drinks, and the walk home. Quiet Nude is exactly what I wanted — pigmented but not 'lipstick'.
Inner Flame
Picked this up because the packaging caught my eye in an ad. Then I tried it and now I get it. The colour is so much better than the swatch made me think — deeper, more sophisticated. New date-night red.
Still Warm
My daughter stole mine. I had to order two more. We share clothes, jewelry, and now apparently lip tints. The brick-rust is so universal — works on me at 51 and her at 23.
Quiet Nude
Wear it to work, wear it on dates, wear it forever. I have 4 lip products and this is the one I reach for every day. Doesn't dry out my lips like most long-wear tints.
Soft-blur finish: Pigment that sits between matte and satin — never chalky, never flat. Hydrating long-wear: Hyaluronic Acid + Apple, Coconut, Argan & Shea Butter oils — colour holds, lips stay comfortable. Plumping warmth complex: Capsicum + Ginger + Vanillyl Butyl Ether deliver a gentle warming sensation that visibly plumps. Multi-use: Designed for lips and the apple of the cheek.
Cruelty-free across our supply chain. Lip-safe and tested for sensitivity.
No drama. Just ingredients that earn their place.
Drag the handle. Same model, same lighting — one swipe of product.
Bare
With SAIA
Long-wear lip colour usually comes with a trade-off: pigment, but at the cost of comfort. So we made No Drama Tint — a water-light pigment system suspended in apple, argan, coconut and shea butter oils, with hyaluronic acid for plump and a gentle warming complex (capsicum + ginger) for visible fullness.
Soft-blur — that's the finish. Not glossy, not matte. Just the lived-in flush of a really good day. Five shades. Made to layer or wear alone. Wear it sheer or build it bold.
Built to layer. Sheer alone, bold built up, polished with a glaze on top.
Not a marketing claim. Just what's true on the bottle, in the formula, and in the way we ship.
By our founder. Fast UK & EU dispatch.
No animal-derived ingredients. Never tested on animals.
30-day free returns on unopened products.
Standard £3.99 below £40. Ships next working day. International £8.99.
Five products, five minutes. Pair them, layer them, or skip — they're built to play together.
Light and weightless — the soft-blur finish settles down without that tight pull most long-wear lip colours have. Hyaluronic Acid plumps and holds water in the lip; Apple Oil, Argan Oil, Coconut Oil, and Shea Butter Oil keep lips conditioned through hours of wear; Vitamin E adds antioxidant comfort. By hour six it still feels comfortable.
Holds colour through coffee, kissing, conversations, and a full work day. Fades soft and even — never patchy, never the dreaded ring around the lip line. Buildable: one swipe for a soft tint, two for full saturation. Top up if you want, but most people don't need to.
Lip-safe and tested for sensitivity. The formula contains a light parfum and a small amount of mineral oil (a stable, occlusive lipid) alongside conditioning oils. If you typically react to fragrance, patch-test inside the wrist first. The plumping warmth comes from gentle Capsicum + Ginger + Vanillyl Butyl Ether — no menthol, no capsaicin sting.
Yes — and the line is built for it. Trace with the Lip Liner first for a fuller, more defined shape, then sweep on Tint. Top with Lip Glaze for shine without dulling the colour. Or wear Tint alone if you want a clean five-second face.
Yes — the tint formula is built without animal-derived ingredients. Cruelty-free across our supply chain — never tested on animals at any stage.
Designed in London. Formulated and tested at our UK partner lab. Shipped from our London warehouse — UK orders dispatch the same day if placed before 2pm Mon–Fri.
Free UK shipping over £40 (Royal Mail Tracked 24, 1–2 working days). Standard UK shipping is £3.99. EU shipping £8.99, US £14.99 (5–10 working days, fully tracked). 30-day free returns on unopened products — and if a product fails to perform as promised, return it free even if opened. Refunds processed within 3 working days of receipt.